Digital Analytics Engineer (GA4 / GTM)

<p>About the Role</p> <p>We’re looking for a hands-on GTM + GA4 expert to audit, fix, and fully own our tracking setup across a custom-built platform. You’ll be working directly with a custom-coded environment and expected to bring precision, clarity, and clean data.</p> <p>If you love making messy tracking setups bulletproof, you’ll enjoy this.</p> <p>What You’ll Do</p> <ul> <li> <p>Audit our current tracking setup and identify gaps across the full funnel</p> </li> <li> <p>Configure end-to-end tracking from landing page → key conversions</p> </li> <li> <p>Set up and validate two core conversion events for purchases.</p> </li> <li> <p>Implement everything via Google Tag Manager (client-side only)</p> </li> <li> <p>Capture and pass user data securely for Enhanced Conversions</p> </li> <li> <p>Ensure clean data flow between GTM, GA4, and Google </p> </li> <li> <p>QA everything so we can trust the data fully</p> </li> </ul> <p>Requirements</p> <ul> <li> <p>Proven experience implementing GTM + GA4 on custom-built websites</p> </li> <li> <p>Strong understanding of the dataLayer and event architecture</p> </li> <li> <p>Hands-on experience with Enhanced Conversions</p> </li> <li> <p>Experience debugging and validating tracking across tools</p> </li> <li> <p>Ability to work independently and communicate clearly on what’s broken and how you fixed it</p> </li> </ul> <p>Nice to Have</p> <ul> <li> <p>Experience working with marketplaces or two-sided platforms</p> </li> <li> <p>Familiarity with subscription funnels and payment tracking</p> </li> <li> <p>Experience improving attribution accuracy for paid </p> </li> </ul> <p>Engagement Details</p> <ul> <li> <p>Hourly contract</p> </li> <li> <p>Flexible hours, async-friendly</p> </li> <li> <p>Potential for ongoing work if it’s a great fit</p> </li> </ul> <hr class="lis-container__job__content__description__hr">