ABOUT THE ROLE
I’m a professional visual artist working at the intersection of painting, music, synesthesia, live performance, and digital storytelling. I have a large existing social audience and a business spanning original artwork, commissions, prints, artist collaborations, live experiences, and creative projects.
I’m looking for a hands-on Email Marketing + Squarespace Specialist to take ownership of my email marketing and help improve and maintain my Squarespace website.
The biggest priority is email.
I have an existing audience and a lot happening creatively, but I need someone who can turn that activity into a consistent, thoughtful email channel that strengthens the relationship with my audience and supports sales of prints, originals, commissions, and other projects.
I’m looking for someone who can think strategically, write extremely well, and actually execute the work themselves inside Squarespace.
EMAIL MARKETING
You will own much of the email process end-to-end, including:
• Developing a consistent email marketing strategy and calendar
• Writing emails in my voice
• Building, designing, testing, and scheduling emails directly in Squarespace Email Campaigns
• Creating newsletters, storytelling emails, artwork releases, launches, sales campaigns, and other sequences
• Developing automated email flows and subscriber journeys where appropriate
• Improving list growth and email capture
• Segmenting the audience when useful
• Connecting email campaigns to what is happening across social media, the website, artwork releases, collaborations, exhibitions, and other projects
• Tracking open rates, clicks, conversion, sales, and other relevant performance metrics
• Testing and improving campaigns based on results
WRITING + BRAND VOICE
This is extremely important.
I need someone who can learn how I naturally communicate and write convincingly in my voice.
The emails should feel personal, intelligent, visually aware, and genuinely connected to the work. They should not read like generic e-commerce marketing or like they came from a corporate marketing department.
You should be a strong enough writer to take source material from me, such as voice notes, social posts, rough thoughts, project information, images, or a conversation about what I’m working on, and turn it into polished email copy without requiring me to rewrite everything.
SQUARESPACE WEBSITE
You will also help maintain and improve my existing Squarespace website, including:
• Updating pages, artwork, copy, images, and calls to action
• Creating and updating landing pages for launches and campaigns
• Improving email signup opportunities throughout the site
• Making changes to support print, original artwork, and commission sales
• Improving customer journeys and conversion
• Keeping the website current as projects and priorities change
• Making design/layout adjustments within Squarespace when needed
• Connecting website changes with current email and marketing campaigns
You do not need to be a developer. I am specifically looking for someone who is highly comfortable working within Squarespace and can independently make polished updates without requiring a web developer for routine changes.
STRATEGY
Although this is a hands-on execution role, I don’t want someone who simply waits for me to dictate every email.
I’d like you to be able to look at what is happening in the business and proactively identify opportunities.
For example: if I’m releasing a new print, you should be able to think through the email sequence, landing page, website changes, timing, messaging, and calls to action needed to support that release.
I’ll provide the creative direction, artwork, projects, stories, and access to what is happening in the business. I want you to help turn those things into a consistent marketing system.
WHO I’M LOOKING FOR
You may be a strong fit if you:
• Have substantial hands-on email marketing experience
• Are an excellent copywriter
• Can learn and preserve a founder/artist’s individual voice
• Have strong experience with Squarespace Email Campaigns
• Are highly comfortable editing and maintaining Squarespace websites
• Understand email strategy, segmentation, automation, list growth, and conversion
• Have good visual taste and can design polished emails and pages
• Understand e-commerce and conversion without making everything feel overly sales-driven
• Can work independently and proactively
• Are organized, responsive, and reliable
• Understand how email and websites connect with social media and broader campaigns
• Ideally have experience with artists, musicians, designers, creative founders, cultural brands, fashion, entertainment, or other visually driven businesses
You do not need to manage my entire marketing ecosystem or social media presence. I’m specifically looking for someone who can become excellent ownership-level support for email + Squarespace.
WHAT SUCCESS LOOKS LIKE
I want email and my website to stop being things that only move forward when I personally have time to manage them.
You should be able to take what I’m already creating and doing, understand what is worth communicating to my audience, write it in a way that sounds like me, build and send the campaigns, make the corresponding website changes, and measure what happens.
Over time, I want email to become a consistent and meaningful revenue and relationship-building channel for the business.
TO APPLY
Please send:
• A short introduction and why you’re interested in this role
• Examples of email campaigns you personally wrote AND built
• Examples of Squarespace websites you have personally worked on
• Specific experience with Squarespace Email Campaigns
• Examples of copywriting for a founder, artist, or personality-led brand, if available
• A brief explanation of how you learn a client’s writing voice
• An example of an email campaign or sequence that drove measurable results
• Your availability and approximate hours per week
• Your hourly rate
Please be specific about what you personally executed in the examples you share versus what was handled by other team members.
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