Job Description
Overview
We are looking for an experienced Google Analytics 4 (GA4) specialist to help us clean up, configure, and optimize our analytics tracking including better integration of Google Tag Manager (GTM), Google , Google Search Console (GSC), Google , etc.
We need someone who can jump in, audit our current implementation, ensure all data coming to/through the Google Marketing Platform is 100% accurate and reliable by way of attribution and tracking. The right person for us will also be able to help build dashboards that make sense to the team and provide documentation/SOPs for how to properly configure UTMs, tags, events, and other Google data as we continue to grow.
For context we are currently migrating our site from a series of hard-coded pages to a true CMS (Elementor templates and content management within Wordpress with Kinsta). We have three email platforms (Mailchimp, SendGrid, and TCN) and two text platforms (SendGrid and TCN). We use Termly for cookies/consent management. There are staging/test and live/production environments for the site and there is also a “public” and a “secured” environment that needs to be properly managed and captured for reporting.
Scope of Work
•Audit and Troubleshooting: Review our current GA4 and Google Tag Manager (GTM) setup to identify tracking gaps, duplicate data, or missing events. We believe we may have multiple “Container” setups, for instance.
• Connectivity and Integration: We need to ensure our email platforms (Mailchimp, SendGrid, TCN), text platforms (SendGrid, TCN), CMS environments (Elementor/Wordpress with Kinsta), and consent/cookies platform (Termly) are all properly connected.
• Custom Event Tracking: Implement and test custom events, triggers, and parameters (e.g., form submissions, button clicks, downlo, user flows).
• UTM Insights: Help us create and track better/more thorough UTMs for greater analytic insights.
• Deeper User Insights: We are interested in configuration that allows GA4 to track applications and approvals and, ultimately, acceptance of our loan products to track the entire “conversion” journey.
• Conversion and E-commerce/Lead Setup: Properly define key conversion events and align them with ad platforms and lead providers if needed.
• Consent and Privacy Compliance: Ensure settings adhere to Google Consent Mode v2 and standard privacy practices.
• Reporting: Set up clean GA4 Explorations/Looker Studio reports so key metrics are easily accessible.
• Handoff and Documentation: Provide a summary of configuration and a walkthrough for our team.
• Staging Configuration: Look at our test/staging environment and ensure proper connectivity to allow GA4 to be part of validation for our development work.
Qualifications
• Proven track record configuring and troubleshooting GA4 and Google Tag Manager.
• Strong understanding of data layers, custom JavaScript triggers, event creation, journey mapping, and UTM tracking.
• Experience building dashboards in Looker Studio (preferred).
• Strong communication skills and ability to explain technical setups clearly.
To Apply
Please include:
1. A brief 2–3 sentence overview of similar GA4/GTM projects you’ve completed recently.
2. What common mistake do you find most often when auditing someone's existing GA4 property? (Helps us weed out copy-paste bids!)
3. Your hourly rate or typical fixed-price project range.
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