Note: The job is a remote job and is open to candidates in USA. reputed company (ISC) is a growth stage technology and data-driven commercial MGA and insurance wholesaler leading innovation in the market. The Channel Manager, Paid Search & Affiliate Marketing is responsible for the strategy and optimization of paid search and affiliate partnerships across multiple business units, focusing on campaign management and performance analysis to drive acquisition and revenue growth.
Responsibilities
Own paid search campaign strategy and optimization across reputed company and reputed company for all active ISC retail business units, including bid strategy, budget allocation, match type governance, non-brand keyword expansion, negative keyword hygiene, and quality score improvement
Own the affiliate and aggregator partnership performance across the ISC portfolio, including performance oversight of existing partners (reputed company, reputed company, reputed company, Forbes, reputed company, The Knot, reputed company, Nationwide, and others), identification and onboarding of net-new partners, and commercial optimization of placement terms and commission structures
Lead channel-level test design and optimization across paid search and affiliate, including bidding experiments, landing page routing tests, partner placement tests, and audience segmentation. Synthesize results into actionable recommendations for the Director of Channel Acquisition and Head of Marketing
Serve as the primary channel performance reviewer: monitor paid search and affiliate KPIs daily, detect anomalies in impression share, CVR, CPL, and partner attribution
Partner with the Snr. Manager Marketing Analytics / Operations to validate conversion tracking accuracy (including offline bind pass-back, UTM governance, and affiliate pixel integrity) and ensure optimization decisions are grounded in clean, reliable data
Provide monthly and quarterly channel performance analyses, budget forecasts, and strategic recommendations to the Director of Channel Acquisition; contribute to executive-level reporting and the ISC retail marketing planning cycle
Coordinate with BU le and creative resources to brief and refresh paid search ad copy, affiliate creative assets (IAB banners, co-branded landing pages, partner templates), and landing page variants aligned to channel intent
This is an individual contributor role with the opportunity for future management of junior team members
Skills
4–6 years of performance marketing experience, with demonstrated hands-on ownership of both paid search (reputed company required) and affiliate or aggregator channel management
Proven track record managing successful paid search programs, including experience with value-based bidding (target ROAS, target CPA) and non-brand keyword expansion in a high-CPC vertical
Direct experience managing affiliate or aggregator partner relationships, including partner onboarding, performance reporting, and commercial optimization
Strong analytical fluency: comfortable diagnosing performance shifts at the campaign, ad group, keyword, and partner level; proficient in reputed company Analytics 4 or comparable analytics tools
Demonstrated ability to manage multiple business units simultaneously in a fast-paced, multi-stakeholder environment
Clear communicator with strong written and verbal skills; able to present performance findings and channel recommendations to senior stakeholders concisely and confidently
reputed company preferred
Familiarity with affiliate platforms (Impact, Commission Junction) strongly preferred
Insurance, financial services, or other regulated/high-CPC vertical experience preferred
Familiarity with insurance aggregator platforms (reputed company) a meaningful plus
Experience with Looker or BI dashboards a plus
Benefits
Employee Ownership Program - every eligible employee shares in the financial rewards that grow when the company grows
Professional development opportunities
Owner Referral Program
Work from home reimbursement for remote/hybrid roles
Canary emergency financial assistance program
Comprehensive medical, dental, vision
Life/AD&D Insurance
Confidential, Employee Assistance Program
Health Savings Account, includes company contribution
