Note: The job is a remote job and is open to candidates in USA. Webflow is an agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences. The contract Paid Social Specialist will execute and optimize LinkedIn and Meta campaigns, manage regional and account-based programs, and measure performance against CRM-sourced pipeline metrics.
Responsibilities
Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel
Deploy account-based and contact-level audience lists supplied by the growth team, including customer and current-pipeline exclusions
Manage tiered Sponsored Messages, Document , and single-image programs
Run a weekly optimization cadence: bids, budgets, audience refinement, creative rotation, CPM and efficiency management
Run Meta mid-funnel retargeting and account-based programs
Design and execute in-platform experiments — audience, format, bid strategy, funnel structure
* Experience running multi-region programs where regions are measured separately
* Self-direction. You'll get clear priorities and be trusted to execute without daily check-ins
* Experience with list-building or data enrichment tools (Clay or similar)
* Familiarity with a marketing automation platform (Marketo, HubSpot)
* Account-based marketing program experience
* Agency background managing enterprise B2B social budgets
Benefits
Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents.
Inclusive care for family planning, menopause, and midlife transitions.
Flexible vacation, paid holidays, and a sabbatical program.
Access to mental health resources, therapy and coaching.
A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
Monthly stipends for work and wellness expenses, including Wi-Fi and workouts.
All full-time, permanent, non-commission employees are eligible for the annual WIN bonus program.
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Company Overview
Webflow is a visual web design platform, CMS, and hosting provider for building production websites and prototypes. It is a sub-organization of Gitshock Finance. It was founded in 2013, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is
