Job Description
Bloom Montana is a 50+ location cannabis retailer operating across Montana. We recently launched a completely redesigned WordPress website integrated with Dutchie Ecommerce Pro.
Cannabis is a highly regulated, location-driven business. Traditional paid acquisition channels are limited, so organic search, local SEO, Google Business Profiles, owned digital experiences and first-party measurement are especially important to us.
Our goal is not simply to improve rankings. We want to understand and improve the full journey:
Search demand → Bloom visibility → store/location page → ecommerce → add to cart → checkout → BOPIS order → revenue
We are looking for someone who can take ownership of the technical SEO, local SEO and analytics layer, initially stabilize and validate the new production environment, and then work with us on an ongoing monthly basis.
What is already in place
This is not a greenfield website build.
We already have:
A new WordPress website live
Dutchie Ecommerce Pro integration
50+ store/location pages
Store locator
Geolocation / nearest-store functionality
Store selection, switching and persistence
Store-specific ecommerce menus
Product/category shopping experience
Cart and checkout through Dutchie
Loyalty/customer account integration
Deals/promotions and educational content
Rank Math implemented
XML sitemap and core on-page SEO framework
Google Business Profiles connected to corresponding store pages
Internal GBP reporting being built for leadership and store-level weekly/monthly reporting
The website was intentionally rebuilt to move away from the older iframe-heavy ecommerce experience, which limited SEO, analytics visibility, attribution and customer-journey tracking.
What we need help with now
1. Technical SEO stabilization
We need an independent technical SEO review of the live production website and someone who can help get issues fixed, not just identify them.
Responsibilities include:
Full Screaming Frog production crawl
Validate legacy URL migration and 301 redirects
Identify remaining 404s, redirect chains and loops
Validate canonicals
Validate robots.txt and index/noindex rules
Validate XML sitemap
Review Search Console indexing and crawl issues
Audit titles, meta descriptions and H1s
Validate schema / structured data
Review internal linking
Identify duplicate or incorrect location metadata/content
Monitor Core Web Vitals / PageSpeed
Coordinate fixes with our development team and confirm they were implemented correctly
The original platform scope specifically included URL mapping, redirects, SEO preservation, analytics validation and launch QA, so this role is primarily about validating and operating the live environment correctly.
2. Local SEO across 50+ Montana locations
Local discoverability is extremely important to us.
We need help with:
Ongoing Google Business Profile QA and optimization
Ensuring GBP data matches website location data
Location-specific SEO recommendations
Local keyword tracking by city/store
Map-pack visibility
BrightLocal or similar local-grid tracking
Semrush or similar keyword/competitive tracking
Competitor analysis by market
Review/reputation-management process
Identifying stores gaining or losing local visibility
Our original growth strategy places SEO, local SEO, GBP, Search Console, store pages and reviews in the “Get Found” stage.
3. GA4 + Google Tag Manager implementation
This is one of the most important parts of the role.
We currently have multiple GA4 setups from different stages of the project and need someone to audit what exists and establish the correct production setup.
We need you to:
Audit existing GA4 properties
Audit GTM container(s)
Determine the correct production setup
Remove duplicate/missing tracking
Validate source/medium attribution
Identify whether traffic is incorrectly falling into Direct
Identify self-referrals or broken attribution
Validate new vs returning users
Validate landing-page reporting
Validate cross-domain/session continuity through Dutchie Ecommerce Pro
Work directly with Dutchie where needed
We want the full ecommerce journey measured:
Traffic → Store/Menu → Product View → Add to Cart → Checkout → Purchase
Including ecommerce events such as:
view_item_list
select_item
view_item
add_to_cart
remove_from_cart
view_cart
begin_checkout
purchase
We also need clean transaction and revenue data.
The original requirements explicitly called for GA4 customer-journey tracking, ecommerce tracking, conversion tracking and attribution.
4. GA4 ↔ Dutchie validation and reconciliation
We do not want someone to simply confirm that tags are firing.
We want to validate that GA4 ecommerce reporting is actually trustworthy.
This includes reconciling, where possible:
GA4 purchase events ↔ Dutchie ecommerce orders ↔ completed BOPIS transactions
We want to identify:
Missing purchase events
Duplicate purchase events
Transaction ID issues
Material revenue discrepancies
Attribution breaks
Unexpected Direct traffic
Session continuity issues
The goal is to trust GA4 enough to use it for business decisions.
5. Google Search Console and organic reporting
We need a clean recurring baseline for:
Organic clicks
Impressions
CTR
Average position
Branded vs non-branded traffic
Search queries
Landing pages
Indexation
Sitemap status
Crawl issues
Keyword movement
Store/city visibility
Competitor visibility
We want analysis, not just automated reports.
We need someone who can tell us:
What changed, why it changed, where the opportunity is, and what we should do next.
Tools we currently use / expect to use
Google Analytics 4
Google Tag Manager
Google Search Console
Google Business Profile
Screaming Frog
Semrush
BrightLocal
Rank Math
Dutchie Ecommerce Pro / Dutchie Backoffice
Rank Math is already installed. We need someone who understands the broader technical SEO and analytics architecture, not just how to operate a WordPress SEO plugin.
Working relationship
We are looking for an ongoing monthly engagement, ideally 6–12 months or longer.
The initial phase will focus on:
technical SEO stabilization
Search Console
GA4/GTM
Dutchie ecommerce measurement
local SEO baselines
ranking/technical tools
analytics validation
After that, the role should transition into ongoing monitoring and optimization.
We expect the person to be proactive. If something breaks, visibility drops, attribution changes, rankings move, or a meaningful opportunity appears, we want you to flag it and recommend what should happen next.
You will work closely with Bloom’s internal ecommerce lead and may coordinate directly with Dutchie, our development team, internal marketing/content resources and reporting/BI resources.
We are not looking for someone who only sends a monthly SEO PDF.
We want someone who can:
Find the issue → explain the business impact → recommend the fix → coordinate implementation → verify that it worked.
What success looks like
Over time, we should be able to confidently answer:
Are more people finding Bloom organically?
Which Montana stores and markets are gaining or losing visibility?
Are customers reaching the correct store?
What percentage enters ecommerce?
Where are customers dropping out of the funnel?
Are BOPIS orders and ecommerce share growing?
Which SEO improvements are generating actual ecommerce activity and revenue?
Our broader digital growth model is:
Get Found → Get Them to Bloom → Convert → Identify & Enroll → Retain & Grow → Advocate.
This role owns a critical part of the foundation that makes the first several stages measurable and optimizable.
Please include in your proposal
Your experience with technical SEO, local SEO and GA4/GTM for multi-location or ecommerce businesses.
What you would prioritize in your first 30 days based on the situation above.
How you would validate that GA4 ecommerce tracking and attribution are actually correct, not simply installed.
Examples of similar work you personally handled and your proposed ongoing monthly engagement model.
Experience with Dutchie, cannabis, regulated industries or multi-location retail is a plus, but not required.
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