Note: The job is a remote job and is open to candidates in USA. AutoNation is an automotive retailer offering vehicles, financing, parts, collision, maintenance, and repair services. The Marketing Specialist will coordinate and execute integrated marketing initiatives for the Wholesale Parts, Retail eCommerce Parts, and Collision businesses, manage campaigns and partners, track performance, and support customer acquisition, retention, and revenue growth.
Responsibilities
Support the development and champion execution of marketing initiatives for AutoNation’s Wholesale Parts, Retail eCommerce Parts, and Collision businesses
Lead day-to-day execution of integrated marketing campaigns across CRM, outbound campaigns, paid media, web, social media, promotional programs, and local market activations
Coordinate campaign planning, creative reviews, deployment, and post launch quality assurance
Prepare marketing briefs, presentations, campaign documentation, and executive ready materials
Monitor campaign performance and prepare recurring reports, dashboards, ROI analyses, and business insights
Coordinate with corporate teams and external partners to ensure timely execution, including Operations, CRM, Digital Commerce, Analytics, IT, Finance, Brand, Legal, OEM partners, agencies, and vendors
Support customer acquisition, conquest, retention, lifecycle, and reactivation programs across B2B wholesale, retail eCommerce, and collision channels
Maintain marketing calendars, project plans, budgets, invoices, and vendor documentation
Coordinate website content updates, promotional offers, and customer experience improvements for AutoNationParts.com and related digital customer channels
Develop field communications, promotional materials, sales enablement materials, and operational guides
Review campaign results, customer behavior, and market trends to identify optimization opportunities and escalate recommendations
Ensure marketing materials comply with OEM, legal, and AutoNation brand standards
Support testing and rollout of new marketing initiatives and customer engagement programs
Manage multiple concurrent projects while meeting deadlines in a fast-paced environment and supporting successful execution across assigned lines of business
Skills
Bachelor's degree in Marketing, Business Administration, or a related field
2–4 years of experience in marketing, project coordination, CRM, digital marketing, or campaign execution
Experience executing or coordinating integrated marketing campaigns across multiple channels
Strong organizational and project management skills with exceptional attention to detail
Strong analytical skills and proficiency with Microsoft Excel and PowerPoint
Excellent written and verbal communication skills
Ability to manage multiple priorities and work effectively across internal teams, external partners, and field stakeholders
Must meet company's requirements for employment
Business travel (up to 10%)
Standard office environment
Knowledge of digital marketing, CRM platforms, analytics tools, eCommerce marketing, and marketing best practices preferred
Automotive, retail, B2B, eCommerce, or agency experience preferred
Benefits
401k matching
Insurance plans (health, dental, vision) and maternity benefits
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Deals and discounts through YouDecide, a website with offers from top providers and retailers
Company Overview
AutoNation is an automotive retailer that buys and sells a selection of cars for the automotive industry. It was founded in 1996, and is headquartered in Fort Lauderdale, Florida, USA, with a workforce of 10001+ employees. Its website is
Company H1B Sponsorship
AutoNation has a track record of offering H1B sponsorships, with 2 in 2026, 4 in 2025, 5 in 2024, 8 in 2023, 7 in 2022, 5 in 2021, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.
