[Remote] Senior Associate, GTM Strategy

Note: The job is a remote job and is open to candidates in USA. Morning Brew Inc. is a multi-channel media company that creates business content across newsletters, podcasts, social video, events, and custom content. The Senior Associate, Go-to-Market Strategy will package, position, and bring advertising products to market, while developing sales materials, enabling the sales team, coordinating cross-functional launches, and optimizing products after launch.

Responsibilities

• Concepting and formulating both large and small-scale content ideas into innovative partnership programs and new product launches with a high-level of business and creative acumen
• Building the packaging and positioning behind new sponsorship opportunities, franchise launches, and product expansions, then translating that thinking into the decks, one-sheets, and talk tracks that get sellers ready to sell on day one
• Thinking fast and strategically when a new opportunity lands. Asking the questions that get to what a client is really after, pressure-testing where MBI has the right to win and where we do not, and turning all of it into something sellable on a real timeline
• Owning our master sales deck library end to end, keeping every narrative current as the portfolio grows, and making sure the materials our sellers put in front of clients are consistently sharp, accurate, and on brand
• Lead internal kick-off calls with cross-functional stakeholders to ensure the process is smooth, collaborative, and transparent. Own the next steps, timelines, and communication
• Partner across Sales, Creative Strategy, Editorial, Insights and Analytics, Events, Product, and Pricing to pull the best of what MBI makes into sellable ideas, including turning strong one-off client concepts into repeatable packages the whole org can sell
• Packaging our creator-led and multimedia work in a way that does the ideas justice. You speak format and feed with creators and producers, then translate that into a must-buy for clients
• Training and enabling the sales team, including leading rollouts of new packages, walking sellers through the narrative and the talk track, and making sure every person going to market feels confident in what they are selling and the story they are telling
• Staying with products after launch by monitoring sell-through, identifying what is not working, and repackaging or retraining as needed until performance is where it should be
• Serving as the connection point between sales and GTM by sitting in on seller conversations, tracking what is landing and what is not, and feeding that intelligence directly back into what we build next
• Building the systems that make all of this scale, including a well-organized asset repository sellers can navigate on their own and a feedback loop that keeps GTM building toward real demand

Skills

• Four-year college degree or equivalent combination of skills, training and experience
• 3-4 years of experience in go-to-market strategy, sales enablement, integrated marketing, content strategy, or pre-sale at a digital publisher, agency, or brand
• Strong foundation in brand strategy and creative thinking, with the ability to translate market demand into compelling narratives & sponsorships that align with MBI's brand pillars and audience. Adept at leveraging market research, campaign performance data, and audience insights to inform and refine strategy, ensuring ideas are both resonant and results-driven
• Exceptional strategy and deck-building skills. You can take a messy set of inputs and shape it into a presentation with a clear through line, a logical build, and slides that a stranger could follow without narration
• A gift for organizing complicated thinking into something simple and persuasive. You know what to cut, what to bold, and what belongs in an appendix
• Strong writing and editing chops, with an ear for copy that re well on a slide and sounds natural when someone says it out loud
• Resourcefulness above all. When the answer is not written down anywhere, you go find it, and you come back with a recommendation rather than a list of open questions
• A collaborator by default. You work well across teams with competing priorities, you make cross-functional partners want to work with you again, and you know how to move a project forward without formal authority
• Working knowledge of the media landscape, including how packages are built and priced across newsletter, podcast, social video, events, and custom content, and how editorial and custom content differ
• Comfort with data and insights. You can pull audience research and campaign performance into a story that supports the pitch, and you never put a number on a slide you cannot source
• Deadline-oriented project management skills with the ability to juggle multiple requests and turn work around quickly without letting quality slip
• Expert Google Slides, plus fluency in PowerPoint, and the rest of G-Suite
• A culture-first mindset, a bias toward figuring it out
• Passion for Morning Brew Inc.'s editorial brands and mission
• Hands-on experience with creator-led, social, or multimedia content strongly preferred, whether at a publisher, an agency, or on your own

Benefits

• Remote-friendly for all candidates; the team is flexible on where this candidate is located.
• Pick an adjustable standing desk or cozy corner and load up on free coffee (duh) and snacks at our new two-story office space in NYC’s Flatiron District.
• 401(k) employer match
• Premium health, vision, and dental plans
• Mental health benefits: Personalized plans and programs to promote your mental well-being.
• A care concierge, plus free access to One Medical and the Calm app.
• Generous paid parental leave and fertility coverage for eligible employees.
• Employee Resource Groups: Black Coffee, LGBTQ Brew, AAPI Brew, Cafe Con Leche, and Grounded
• Gym and workout class reimbursements
• Annual learning credit: We'll reimburse you.

Company Overview

Company H1B Sponsorship