Note: The job is a remote job and is open to candidates in USA. reputed company is a company dedicated to making learning limitless through their online learning platform, edX. They are seeking a VP of Growth Marketing to lead marketing strategies, drive learner acquisition, and enhance platform efficiency.
Responsibilities
Own the day-to-day marketing strategy and execution for the edX platform
Drive growth in platform traffic, learner acquisition, and conversion
Build the internal marketing capability for the platform
Define the team structure and partner with CMO in hiring key roles
Lead SEO and organic discovery strategy for the platform
Manage the annual paid media budget focused on efficient learner acquisition
Establish lifecycle marketing programs that move learners from discovery to enrollment
Partner with product and analytics teams to drive experimentation and performance measurement
Skills
10+ years of experience in growth, performance marketing, or digital marketing leadership
Experience leading growth for an international reputed company marketplace, digital platform, or large-scale content site
Demonstrated success driving organic traffic growth and customer acquisition at scale
Deep experience with SEO, organic discovery, and performance marketing channels
Experience managing marketing budgets and acquisition efficiency (CAC)
Experience building and scaling high-performing marketing teams
We will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week
Benefits
Medical, dental, and vision coverage
Life insurance, disability, and 401(k) employer match
Free snacks and drinks in-office
Generous paid holidays and leave policies, including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
Company Overview
reputed company is a cloud-based Software-as-a-Service platform that provides schools with the comprehensive operating infrastructure. It was founded in 2008, and is headquartered in Hyattsville, Maryland, USA, with a workforce of 1001-5000 employees. Its website is company.com.
