Reports to: Director, Product Marketing and Growth
Why this role exists
Certivo turns regulatory evidence into market access. Our website is where prospects understand that value and take the first step— Generate Packet , download a sample packet , or book a consult . You will own our Framer‑based web stack end‑to‑end to deliver a fast, accessible, SEO‑sound, conversion‑driven site that scales across our industrial lanes.
The role
Build, optimize, and maintain the Certivo website in Framer , including a reusable component/library system, CMS collections (Industries, Solutions, Evidence Packs, Resources, Webinars), and integrations (HubSpot, GA4/GTM, GSC, Calendly, LinkedIn pixel). You’ll partner with the Director of PMM , Organic Growth Manager , and Senior Product Designer to ship pages and experiments that create packet‑intent demand.
Outcomes & hard targets (quarterly)
Conversion lifts: Demo/sample CTA CVR +25–40% on owned pages via structured A/B tests; form completion rate +20% .
SEO health: Index coverage ≥95%; schema coverage on ≥80% eligible pages (Breadcrumb, Product/Software, FAQ, HowTo); non‑brand organic +30% QoQ in partnership with Organic Growth.
Velocity & reliability: 10–15 page or section releases/quarter ; P0 visual/functional defects <2 per release; time‑to‑fix Sev‑1 <24h .
Accessibility: WCAG 2.1 AA on primary flows; zero critical a11y violations in monthly audits.
Responsibilities
Build in Framer : Own site architecture, routing, responsive breakpoints, variables/tokens, component variants, and motion/interaction patterns.
Design system for web : Create a scalable component library (nav, hero, cards, tables, tabs, forms, modals) with usage docs; keep Figma ↔ Framer parity with the design team.
CMS & content models : Stand up Framer CMS collections for Industries, Solutions, Evidence Packs, Resources/Blog, Webinars; author fields for SEO/meta, OG/Twitter, schema, hreflang.
Landing pages & calculators : Ship high‑tempo pages for industrial lanes and packet offers; embed light calculators or interactive checklists via custom React code components when needed.
Integrations : Implement HubSpot forms/gating and progressive profiling; Calendly scheduling; GA4/GTM events with clean UTM governance; LinkedIn pixel and retargeting hooks.
CRO & experimentation : Plan and run A/B tests (copy, layouts, forms, CTAs); analyze results; iterate quickly.
Technical SEO : Manage sitemaps/robots, canonical and hreflang tags, internal linking, redirects, lazy‑loading, image optimization (WebP/AVIF), and structured data.
Performance & quality : Optimize assets, fonts, and scripts; implement skeleton/optimistic states for perceived speed; set up monitoring and visual regression checks.
Security & compliance : Implement consent management (GDPR/CCPA), secure forms, spam protection, CSP guidance for embeds, and accessibility checks.
Ops : Own publishing cadence, release notes, and backlog triage; coordinate with PMM/Growth for priorities; maintain a page/component inventory.
0–30 days
Ship a site audit (performance, a11y, SEO, analytics) and propose an information architecture.
Launch Industries and Evidence Pack base templates; publish two lane pages and one gated sample packet .
31–60 days
Roll out three to five high‑intent pages (lane deep dives, Solutions, Why Certivo) and two CRO tests; implement schema across eligible pages.
Achieve ≥85% CWV pass across indexed URLs; lift demo/sample CVR by ≥20% on target pages.
Stand up CMS collections for Resources/Blog and Webinars; publish two guides and one webinar landing + recap.
61–90 days
Extend component library (forms wizard, comparison table, pricing explainer); ship localization foundations (hreflang, copy externalization).
Hit ≥90% CWV pass and CVR +25–40% on owned pages; deliver 10–15 releases for the quarter.
Present QBR: performance/CVR/SEO deltas, test learnings, and next‑quarter roadmap.
Qualifications
Must‑have
3–6+ years building marketing sites for B2B SaaS with deep Framer experience (share live examples); ability to compose pages rapidly using components and CMS.
Working knowledge of React/TypeScript to build custom code components inside Framer when needed.
Strong grasp of technical SEO , Core Web Vitals , and accessibility (WCAG 2.1 AA) .
Hands‑on with HubSpot , GA4/GTM , GSC , Calendly , and pixel/tag hygiene; comfortable defining analytics events and dashboards.
Experience in regulated/industrial markets; familiarity with our packet types (Listings, Substances, EPD/EN 15804, NSF 61/372).
Webflow experience and ability to migrate/replicate patterns in Framer.
Basic scripting for content ops (CSV/JSON transforms) and image pipelines.
What great looks like (KPIs)
CWV pass rate ≥90%; LCP ≤ 2.5s and INP ≤ 200ms on mobile for key pages.
Demo/sample CTA conversion +25–40% on target pages; form completion +20% .
Non‑brand organic +30% QoQ on Industry/Solution pages (in partnership with Organic Growth).
Accessibility AA compliance on primary flows; zero critical violations.
Tools
Framer + CMS, Figma, GA4/GTM, Google Search Console, HubSpot, Calendly, Ahrefs/Semrush, Screaming Frog, Hotjar/Clarity, Loom, Notion/Airtable.
How we work
Fast iterations, visible metrics, and tight PMM/Design/Engineering collaboration.
Source‑controlled design tokens/components where practical; changelog for each release.
Bias toward clarity, speed, and measurable outcomes (packet‑intent first).
Compensation & progression
Competitive base + variable (aligned to conversion lifts, CWV, release velocity, and SEO/technical health). Equity appropriate for an early team member. Growth path to Web Experience Lead .
Two to three Framer projects (live URLs) and a short loom showing the component/CMS structure,
One example of a conversion lift you drove (before/after with metrics), and
A 60‑day plan to rebuild our Industries hub and Evidence Pack pages in Framer.
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Experience: 3 years required
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