HubSpot Marketing Automation Specialist

September 28, 2026

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Role Overview

We are hiring a hands-on HubSpot expert who will take end-to-end ownership of HubSpot CRM and marketing automation execution. This is an execution-focused role responsible for building, optimizing, testing, and improving campaigns and conversion funnels inside HubSpot.

Key Responsibilities

HubSpot CRM & Lifecycle Management

Manage contacts, lists, deals, lifecycle stages
Build segmentation logic
Maintain clean CRM structure
Manage Salesforce-HubSpot integration

Email & SMS Automation

Build welcome, nurture, consult follow-up sequences
Write conversion-focused copy
Build automated workflows
Conduct continuous A/B testing

Landing Pages & CRO

Create and optimize landing pages
Build quizzes/calculators integrated with HubSpot
Run A/B testing (headlines, CTAs, layout, mobile optimization)

Forms & Lead Capture

Design high-converting forms
Implement progressive profiling
Route le to correct workflows

Reporting & Optimization

Weekly reporting on email, SMS, landing page performance
Maintain testing roadmap

Work Structure

Weekly planning call
Weekly written performance summary

Required Skills

Strong hands-on HubSpot CRM & automation experience
Experience with Salesforce integration
Proven CRO and landing page optimization experience
Strong copywriting skills
Excellent communication skills (mandatory)

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